Monday, November 29, 2010

Monday, November 29

Hi everyone,

I hope everyone had a great break! We will be starting a unit on Media Ethics today - discussing what is and is not ethical of the press, what difficult decisions must be made, and how journalists go about deciding. I will pass around a handout detailing the Society of Professional Journalists (SPJ) Code of Ethics, which are also listed below. To view the complete document (which I recommend), you may visit http://www.spj.org/pdf/ethicscode.pdf.

We will begin watching the film, Shattered Glass, in class. The film dramatizes a scandal that took place at The New Republic news magazine in 1998 when reporter Stephen Glass fabricated the majority of his articles. It's a great movie and I think you will enjoy it! As you watch, take note of the different elements of the Code of Ethics we go over in class, as well as any observations you make. I will be collecting your notes on Wednesday after we finish up the film.

The Society of Professional Journalists (SPJ) Code of Ethics

Preamble: Members of the Society of Professional Journalists believe that public enlightenment is the forerunner of justice and the foundation of democracy. The duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues. Conscientious journalists from all media and specialties strive to serve the public with thoroughness and honesty. Professional integrity is the cornerstone of a journalist's credibility. Members of the Society share a dedication to ethical behavior and adopt this code to declare the Society's principles and standards of practice.

Seek Truth and
Report It: Journalists should be honest, fair and courageous in gathering, reporting and interpreting information.

Minimize Harm: Ethical journalists treat sources, subjects and colleagues as human beings deserving of respect.

Act Independently: Journalists should be free of obligation to any interest other than the public's right to know.

Be Accountable: Journalists are accountable to their readers, listeners, viewers and each other.

The New Republic

v Began in 1914

v An American magazine of politics and the arts

v It began having a liberal focus, but moved to encompass all sides of the political spectrum, setting the tone of political debates in the country.

v In the 1980’s, the magazine was considered a “must read” across the political spectrum.

v It was judged as “the smartest, most impudent weekly in the country,” and the “most entertaining and intellectually agile magazine in the country.”

Tuesday, November 23, 2010

Tuesday, November 23

Hi everyone!

Thank you for a great job on your commercials! I did not receive scripts/write-ups for some of you (and am still waiting on videos from a few of you, as well). Remember, you needed to EXPLAIN the persuasive techniques used in your commercial. Please e-mail these to me ASAP. My e-mail address is meghan.kazer@gmail.com

Hope everyone has a happy Thanksgiving and a great break!!

See you all on Monday!
Ms. Kazer

Friday, November 19, 2010

Friday, November 19

Happy Friday!!

Today will be your last in-class work day for your commercials! I designed the project so you wouldn't have to work outside of class, so take advantage of today! They are due this upcoming Monday or Tuesday - check which day you will be performing. If you are performing on Tuesday, it doesn't mean you will have Monday to work on your project because we will be watching the other half of the class' commercials. Today in class, I will pass around the rubric I will use to grade them. Let me know if you have any questions!

Ms. Kazer

Wednesday, November 17, 2010

Thursday, November 18

Today you will begin working on your commercial with your partner. If you were not here yesterday, come see me to find out more information. I have posted the assignment again below. Start by brainstorming a product you would like to advertise...you may make up your own product, but must explain exactly what it is and what it does in your final script you hand in. Remember, these commercials are to be one-minute long and memorized. Use at least two persuasive techniques, as well as the rhetorical devices of ethos, logos, and pathos. You should also include music and/or sound effects. I have posted a list of who will be performing on which day. If you are not on the list, please come see me! Also, if you will not be here next week, come talk to me. If you cannot be in class to perform your commercial, there will be a separate assignment for you. Let me know if you have any more questions!

What you will turn in:
-A word document with product, target audience, and your script and stage directions
-A paragraph explaining which persuasive techniques you used - why and how?
-A paragraph explaining which rhetorical devices (ethos, logos, pathos) this commercial appeals to. How?
-A paragraph briefly explaining what this commercial would look like if actually on television in terms of production techniques (lighting, framing, music, etc.). If you filmed your commercial, explain the production techniques you actually used.

This will be due on the day of your performance. Have fun!

Monday, November 22

5th period:
1. Diedre and Nautica
2. Savannah and Rachel
3. Jack and Chris
4. Fiona and Celia
5. Zach and Louis

7th period:
1. Ajani, Micah, and Leah
2. Brianna, Malka, and Meredith
3. Spencer and Justin
4. Linh, Thomiqua, and Molly

9th period:
1. Ashley and Marina
2. Katie and Michael
3. Hannah and Cady
4. Eliza and Sara
5. Atinuke

Tuesday, November 23

5th period:
1. Corinne and Elena
2. Elaine, Medina, and Amanda
3. Sebastian and Connor
4. Willie and Tyrese
5. Kristian
6. Angelee and Bonita

7th period:
1. Shaun, Roderick, Joe
2. Vincent
3. Precious and Mahogany
4. Danielle and Kristina
5. Adrianna and Brianna

9th period:
1. Shana and Amonee
2. Jasmine and Morghann
3. James and Boston
4. Dominique and Stephanie
5. Shaquille and Sage

Advertising Project:

In groups of two, you will design your own commercial to perform live in front of the class on Monday, November 22 and Tuesday, November 23. You may advertise a product of your choice, or create your own product. If you create your own product, you must explain what that product is, what it does, who uses it, etc. in your final script.

After you have decided on a product, consider who your target audience will be and keep this in mind as you begin to write your commercial. The commercials must be one minute long and memorized. They must include at least two of the persuasive techniques we analyzed on Monday and Tuesday. Refer to the blog for a list of these techniques. Your commercial must also include music and/or sound effects, using the knowledge you gained of media production techniques. On Monday and Tuesday of next week, you will perform these commercials for the class. Aside from your performance you must hand in a script of your commercial, including…

-The dialogue, including stage directions (i.e. boy walks in with Snickers in his hand)

-Your target audience

-The two persuasive techniques you chose to use and how they were used, as well as the rhetorical techniques used (ethos, logos, pathos)

-The music that is included and when it is cued

-The lighting, framing, color, etc. that would occur if this really appeared on television

-A description of your product if you have created your own

You will be graded on:

-Use of persuasive techniques

-Use of media effects (music and/or sound effects)

-A script that includes your target audience, the techniques you have chosen, and your dialogue

-Memorization of your commercial

Tuesday, November 16, 2010

Wednesday, November 17

Today will be our last day covering new advertising material...you will begin working on your own commercials tomorrow! Before you start on your project (which we will discuss today in class), I wanted to give you some information on the different production techniques used in creating an advertisement. We have covered the rhetorical devices of ethos, logos, and pathos, as well as various persuasive techniques. The media effects in an advertisement can convey just as much meaning, though, and it is important for us to understand these production techniques in order to separate style from substance and determine how we are being persuaded. Advertisers use the power of visual elements when selling their product. A message can be delivered through the music, color, or framing of the shots. As you watch this last set of commercials, ask yourself...

What is featured prominently?
What immediately draws my eye?
Are lighting and/or camera angles used to enhance the product?
Are special effects used to grab the viewer's attention or to make the product look exciting?
How is color used? Does it cause any emotion within you? Does it connect to the product in any way? (i.e. red = warmth, energy)
What does the slogan say?

Listening is just as important as the noting the visuals. Close your eyes during a commercial. If it is an effective commercial, the sound effects and music alone will convey the message and the image the advertiser is trying to relay. Ask yourself...

What mood does the music create? How does it affect me?
What sound effects are used? Do they make the commercial more appealing, realistic, or exciting?

For your own commercial creations, you will have to include music and/or sound effects, as well as a description of how the commercial would look if aired on TV. Thus, I wanted us to analyze a few more advertisements for their production techniques. I have posted a few new commercials below, but you are welcome to use whichever commercials you did not analyze from yesterday. Because today is a short day and we will be going over the commercial project, choose two commercials to analyze.

Happy Wednesday :)

Ms. Kazer

Analyzing Production Techniques in Advertising

camera angle: angle at which the camera is positioned during a shot; high-angle shots make a product look small, while low-angle shots make a product appear larger

color: used to convey meanings, associations, or feelings; for example, the color white is often associated with purity, while red is associated with warmth and energy

copy: printed text in advertisements; copy can include catchy phrases, factual information, or persuasive language intended to have an emotional impact

editing: selection and arrangement of camera shots for a TV ad; each shot is selected and arranged to create a persuasive effect

framing: position of a product and objects within the “frame” of a screen or an image; arrangement of objects can convey ideas and relationships

layout: design and arrangement of the text and visual elements in a print ad; advertisers consider the size of visuals; amount of copy; and placement of the product, logo, and slogan

lighting: deliberate use of light and shadow to create mood or suggest certain feelings; for example, ads for greeting cards often use soft lighting and no shadows to match the warmth and happiness that cards bring to recipients

slogan: memorable phrase used in a series of ads; viewers remember the slogan and associate it with the product

special effects: computer-generated animation, manipulated video images, and fast and slow motion used in TV ads; special effects are often used to capture viewers’ attention or make products look more exciting

jingle: short, catchy tune used in TV and radio ads; usually mention the product name or its benefits; effective jingles remain in people’s memories long after the ad is over, and some become part of popular culture.

music: popular songs or original compositions created specifically for an ad or a product; advertisers select music that will enhance the image of the product or appeal to the target audience; for example, classical music can convey a sophisticated image

sound effects: sounds added to ads during the editing process, such as the sound of crunching potato chips or the bubbling sound of soda being poured; effect is to make viewers thirsty or hungry for the product

voice-over: unseen commentator or narrator of a TV ad or radio spot; sometimes, actors with memorable voices deliver the voice-overs for ads


Nivea: http://www.youtube.com/watch?v=XcRPmhA_bRM

Nissan Polar Bear: http://www.youtube.com/watch?v=BNeEVkhTutY&feature=related

Dove Real Beauty: http://www.youtube.com/watch?v=Ei6JvK0W60I

Gillette: http://www.youtube.com/watch?v=LfARjG6wARY&feature=related


OR choose from yesterday's commercials:

AT&T: http://www.youtube.com/watch?v=QddkHo1X5qY

Snickers: http://www.youtube.com/watch?v=6rauK4fBjkI

Venus: http://www.youtube.com/watch?v=EpOo26i7fgc

Old Spice: http://www.youtube.com/watch?v=owGykVbfgUE

Bounty: http://www.youtube.com/watch?v=Rajbw2f2Rqg&feature=related

Publix: http://www.youtube.com/watch?v=UgymlJ4mbgg


Advertising Project:

In groups of two, you will design your own commercial to perform live in front of the class on Monday, November 22 and Tuesday, November 23. You may advertise a product of your choice, or create your own product. If you create your own product, you must explain what that product is, what it does, who uses it, etc. in your final script.

After you have decided on a product, consider who your target audience will be and keep this in mind as you begin to write your commercial. The commercials must be one minute long and memorized. They must include at least two of the persuasive techniques we analyzed on Monday and Tuesday. Refer to the blog for a list of these techniques. Your commercial must also include music and/or sound effects, using the knowledge you gained of media production techniques. On Monday and Tuesday of next week, you will perform these commercials for the class. Aside from your performance you must hand in a script of your commercial, including…

-The dialogue, including stage directions (i.e. boy walks in with Snickers in his hand)

-Your target audience

-The two persuasive techniques you chose to use and how they were used, as well as the rhetorical techniques used (ethos, logos, pathos)

-The music that is included and when it is cued

-The lighting, framing, color, etc. that would occur if this really appeared on television

-A description of your product if you have created your own

You will be graded on:

-Use of persuasive techniques

-Use of media effects (music and/or sound effects)

-A script that includes your target audience, the techniques you have chosen, and your dialogue

-Memorization of your commercial



Monday, November 15, 2010

Tuesday, November 16

Hi everyone,

Today we will continue analyzing advertisements for persuasive techniques. Rather than looking at ethos, logos, and pathos, though, I have posted a list of more specific techniques companies use to persuade consumers. They use anything from the bandwagon technique (making you feel like everyone else is buying the product) to product comparison (comparing their product to an inferior product) to humor (focusing on making the audience laugh). I have tried to provide a variety of commercials that meet several of these techniques. Please choose four commercials to view and analyze. Much like yesterday, you will focus on the message, the target audience, the persuasive techniques used (from the list), and the effectiveness of the ad. For your commercial product, you will be required to use at least two of these techniques, so try to familiarize yourself with them now. I also want you to consider the implications of target audience. Yesterday, we looked at demographics, and today I want you to consider if advertisements are ever stereotypical in choosing their target audience. What are the implications of such stereotyping?

Persuasive Techniques in Advertising

Persuasive Technique

How It Is Used

Intended Effect

Bandwagon

Uses the argument that a person should believe or do something because “everybody else” does

Consumers buy the product because they want to fit in. Consumers assume that if others buy it, the product must be good.


Bait and Switch


Dishonest tactic in which a salesperson lures customers into a store with the promise of a bargain


Consumers are persuaded to buy a more expensive item.


Celebrity Spokesperson


Uses a celebrity or famous person to endorse a product


Consumers transfer admiration or respect for the celebrity to the product.


Emotional Appeals


Make viewers feel certain emotions, such as excitement sadness, or fear


Audience transfers that feeling to the product.


Glittering Generalities


Emphasizes highly valued beliefs, such as patriotism, sadness, or fear


Consumers accept this information, often without enough real evidence to support the claim.


Humor


Used to make audiences laugh, but provides little information about the product or service


Consumers remember the ad and associate positive feelings with the product.


Individuality


Appeals to consumers’ desire to be different from everyone else; the opposite of the bandwagon appeal


Consumers celebrate their own style, or rebel against what others are doing. Consumers perceive the product as unique, stylish, or cool.




Loaded Language




Uses words with positive or negative connotations to describe a product or that of the competitor – such as purr, snarl, or weasel words




The words appeal to consumers’ emotions, rather than their reason. Purr words, such as “fresh” or “juicy,” make a product seem more desirable.


Name-calling


Attacks people or groups to discredit their ideas


Consumers focus on the attack rather than the issues


Plain Folk


Shows ordinary people using or supporting a product or candidate


Consumers trust the product because it’s good enough for regular folks.


Product Comparison


Compares a product with the “inferior” competition


Consumers believe the feature product is superior.


Commercials:

AT&T: http://www.youtube.com/watch?v=QddkHo1X5qY

Snickers: http://www.youtube.com/watch?v=6rauK4fBjkI

Venus: http://www.youtube.com/watch?v=EpOo26i7fgc

Old Spice: http://www.youtube.com/watch?v=owGykVbfgUE

Bounty: http://www.youtube.com/watch?v=Rajbw2f2Rqg&feature=related

Publix: http://www.youtube.com/watch?v=UgymlJ4mbgg

Doritos: http://www.youtube.com/watch?v=4rsEnwKrsvc

Sunday, November 14, 2010

Monday November 15 advertising unit

I just finished reading the bias reflections (some are missing and, if you'd care to remove the 0, do so quickly) and wished to share some of what you folks wrote. All acknowledged the role bias and prejudice play in society, and quite a few people used the article to pause and reflect on their own judgments: their origins and outcomes and how they are expressed. Several noted how different you were from your family members. If one looks at prejudice in an historical light, I would imagine you view yourself on the continuum towards, if not enlightenment, at least mindfulness. Many recognized what intially appear to be benefits in being biases, as in one as a designated group to belong, in which one may find safety and security, protection from the others. Ask yourselves what are the limitations here? There were strong feelings expressed about what happens if you recongnize within yourself that you are not part, nor wish to be, of the particular group you have been assigned. One's idividuality and authenticy is compromised. As well, several people saw themselves buying into prejudices, trying to fit a mold.


As journalists, it is imperative to be aware of one's limitations, one's personal biases, in order to write an objectively and honestly as feasible.


Advertising Unit

Today we will begin our unit on advertising, which we will work on up until Thanksgiving break. During the next few days, we will analyze print and commercial advertisements in terms of target audience, persuasive techniques, and production techniques. Then you will have a chance to create your own commercial! Whether we realize it or not, we are constantly bombarded by advertisements - on TV, in magazines, on billboards, on the sides of busses, etc. It is important to look at advertisements critically, and to be aware of the message the advertisers are trying to send. We are not individuals to the advertising industry, but belong to groups of people they wish to target.

Today, we will focus on how advertisers use ethos, logos, and pathos in creating an advertisement, much like we would in a persuasive essay. Below I have included some information on these rhetorical techniques and how they appear in advertisements. You will also receive this information in class. I have posted four print advertisements and two commercials on the blog below. Please choose three advertisements and watch both commercials and respond to the questions below (you will receive a paper copy of these questions in class). Thus, you will turn in four sets of questions. Pay attention to the target audience and which persuasive techniques were used in each advertisement. Have fun!

Rhetorical Techniques in Advertising


Pathos: an emotional appeal; an advertisement using pathos will attempt to provoke an emotional response in the consumer.

-Can be a positive emotion, such as happiness – an image of people enjoying themselves while drinking Pepsi.

-Can be a negative emotion, such as pain – a person having back problems after buying the “wrong” mattress.

-Can include the emotions of fear and guilt – images of a starving child to persuade you to send money.

Ethos: refers to establishing the credibility or character of the product.

-Will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product.

-Can give statistics from reliable experts, such as nine out of ten dentists agree that Crest is better than any brand.

-Often, a celebrity endorses a product to make it more credible.

Logos: an appeal to logic or reason; the logos of an advertisement is straight-forward – it tells you exactly what the product does, how it works, what it is used for.

-Will give the evidence and statistics you need to fully understand what the product does: One glass of Florida orange juice contains 75% of your daily Vitamin C needs.

Demographics: the characteristics that make up a human population such as gender, age, and race. Advertisers think of consumers not as individuals, but as members of groups that tend to believe, behave, or purchase in certain patterns.


Using the information you received on ethos, logos and pathos in advertising, as well as on demographics, please answer the following questions for each advertisement.

What is the message?


What persuasive technique(s) is being employed? Explain.


Who is the target audience/target demographic? Explain. In what magazine or television station might this ad appear?


Is this an effective ad? Why or why not?


1.


2.


3.


4.


5. http://www.youtube.com/watch?v=jlXRengzZoc


6. http://www.youtube.com/watch?v=pDNgbQ-bQpA

Friday, November 12, 2010

Friday November 12




Essential Question:

Does a site or article have an agenda or tell only one side of a story?

Bias effects reliability by not telling the whole truth or by stretching the truth.

Ask yourself if the author is likely to have a one-sided opinion.

Please read the following, a copy of which has been handed out in class. When you have finished, please write a 200 reflection on what you have noticed about your own personal biases.

Test Yourself for Hidden Bias
Level: Professional Development
Psychologists at Harvard, the University of Virginia and the University of Washington created "Project Implicit" to develop Hidden Bias Tests — called Implicit Association Tests, or IATs, in the academic world — to measure unconscious bias.

Take a test at Project Implicit's website and see what may be lingering in your psyche.

About Stereotypes and Prejudices

Hidden Bias Tests measure unconscious, or automatic, biases. Your willingness to examine your own possible biases is an important step in understanding the roots of stereotypes and prejudice in our society.

The ability to distinguish friend from foe helped early humans survive, and the ability to quickly and automatically categorize people is a fundamental quality of the human mind. Categories give order to life, and every day, we group other people into categories based on social and other characteristics.

This is the foundation of stereotypes, prejudice and, ultimately, discrimination.

Definition of terms
A stereotype is an exaggerated belief, image or distorted truth about a person or group — a generalization that allows for little or no individual differences or social variation. Stereotypes are based on images in mass media, or reputations passed on by parents, peers and other members of society. Stereotypes can be positive or negative.

A prejudice is an opinion, prejudgment or attitude about a group or its individual members. A prejudice can be positive, but in our usage refers to a negative attitude.

Prejudices are often accompanied by ignorance, fear or hatred. Prejudices are formed by a complex psychological process that begins with attachment to a close circle of acquaintances or an "in-group" such as a family. Prejudice is often aimed at "out-groups."

Discrimination is behavior that treats people unequally because of their group memberships. Discriminatory behavior, ranging from slights to hate crimes, often begins with negative stereotypes and prejudices.

How do we learn prejudice?
Social scientists believe children begin to acquire prejudices and stereotypes as toddlers. Many studies have shown that as early as age 3, children pick up terms of racial prejudice without really understanding their significance.

Soon, they begin to form attachments to their own group and develop negative attitudes about other racial or ethnic groups, or the "out-group". Early in life, most children acquire a full set of biases that can be observed in verbal slurs, ethnic jokes and acts of discrimination.

How are our biases reinforced?
Once learned, stereotypes and prejudices resist change, even when evidence fails to support them or points to the contrary.

People will embrace anecdotes that reinforce their biases, but disregard experience that contradicts them. The statement "Some of my best friends are _____" captures this tendency to allow some exceptions without changing our bias.

How do we perpetuate bias?
Bias is perpetuated by conformity with in-group attitudes and socialization by the culture at large. The fact that white culture is dominant in America may explain why people of color often do not show a strong bias favoring their own ethnic group.

Mass media routinely take advantage of stereotypes as shorthand to paint a mood, scene or character. The elderly, for example, are routinely portrayed as being frail and forgetful, while younger people are often shown as vibrant and able.

Stereotypes can also be conveyed by omission in popular culture, as when TV shows present an all-white world. Psychologists theorize bias conveyed by the media helps to explain why children can adopt hidden prejudices even when their family environments explicitly oppose them.


About Hidden Bias

Scientific research has demonstrated that biases thought to be absent or extinguished remain as "mental residue" in most of us. Studies show people can be consciously committed to egalitarianism, and deliberately work to behave without prejudice, yet still possess hidden negative prejudices or stereotypes.

"Implicit Association Tests" (IATs) can tap those hidden, or automatic, stereotypes and prejudices that circumvent conscious control. Project Implicit — a collaborative research effort between researchers at Harvard University, the University of Virginia, and University of Washington — offers dozens of such tests.

We believe the IAT procedure may be useful beyond the research purposes for which it was originally developed. It may be a tool that can jumpstart our thinking about hidden biases: Where do they come from? How do they influence our actions? What can we do about them?

Biases and behavior
A growing number of studies show a link between hidden biases and actual behavior. In other words, hidden biases can reveal themselves in action, especially when a person's efforts to control behavior consciously flags under stress, distraction, relaxation or competition.

Unconscious beliefs and attitudes have been found to be associated with language and certain behaviors such as eye contact, blinking rates and smiles.

Studies have found, for example, that school teachers clearly telegraph prejudices, so much so that some researchers believe children of color and white children in the same classroom effectively receive different educations.

A now classic experiment showed that white interviewers sat farther away from black applicants than from white applicants, made more speech errors and ended the interviews 25% sooner. Such discrimination has been shown to diminish the performance of anyone treated that way, whether black or white.

Experiments are being conducted to determine whether a strong hidden bias in someone results in more discriminatory behavior. But we can learn something from even the first studies:

Those who showed greater levels of implicit prejudice toward, or stereotypes of, black or gay people were more unfriendly toward them.
Subjects who had a stronger hidden race bias had more activity in a part of the brain known to be responsible for emotional learning when shown black faces than when shown white faces.
Leading to discrimination?
Whether laboratory studies adequately reflect real-life situations is not firmly established. But there is growing evidence, according to social scientists, that hidden biases are related to discriminatory behavior in a wide range of human interactions, from hiring and promotions to choices of housing and schools.

In the case of police, bias may affect split-second, life-or-death decisions. Shootings of black men incorrectly thought to be holding guns — an immigrant in New York, a cop in Rhode Island — brought this issue into the public debate.

It is possible unconscious prejudices and stereotypes may also affect court jury deliberations and other daily tasks requiring judgments of human character.

People who argue that prejudice is not a big problem today are, ironically, demonstrating the problem of unconscious prejudice. Because these prejudices are outside our awareness, they can indeed be denied.



The Effects of Prejudice and Stereotypes

Hidden bias has emerged as an important clue to the disparity between public opinion, as expressed by America's creed and social goals, and the amount of discrimination that still exists.

Despite 30 years of equal-rights legislation, levels of poverty, education and success vary widely across races. Discrimination continues in housing and real estate sales, and racial profiling is a common practice, even among ordinary citizens.

Members of minorities continue to report humiliating treatment by store clerks, co-workers and police. While an African American man may dine in a fine restaurant anywhere in America, it can be embarrassing for him to attempt to flag down a taxi after that dinner.

A person who carries the stigma of group membership must be prepared for its debilitating effects.

Studies indicate that African American teenagers are aware they are stigmatized as being intellectually inferior and that they go to school bearing what psychologist Claude Steele has called a "burden of suspicion." Such a burden can affect their attitudes and achievement.

Similarly, studies found that when college women are reminded their group is considered bad at math, their performance may fulfill this prophecy.

These shadows hang over stigmatized people no matter their status or accomplishments. They must remain on guard and bear an additional burden that may affect their self-confidence, performance and aspirations. These stigmas have the potential to rob them of their individuality and debilitate their attempts to break out of stereotypical roles.



What You Can Do About Unconscious Stereotypes and Prejudices

Conscious attitudes and beliefs can change.

The negative stereotypes associated with many immigrant groups, for example, have largely disappeared over time. For African-Americans, civil rights laws forced integration and nondiscrimination, which, in turn, helped to change public opinion.

But psychologists have no ready roadmap for undoing such overt and especially hidden stereotypes and prejudices.

Learned at an early age
The first step may be to admit biases are learned early and are counter to our commitment to just treatment. Parents, teachers, faith leaders and other community leaders can help children question their values and beliefs and point out subtle stereotypes used by peers and in the media. Children should also be surrounded by cues that equality matters.

In his classic book, The Nature of Prejudice, the psychologist Gordon Allport observed children are more likely to grow up tolerant if they live in a home that is supportive and loving. "They feel welcome, accepted, loved, no matter what they do."

In such an environment, different views are welcomed, punishment is not harsh or capricious, and these children generally think of people positively and carry a sense of goodwill and even affection.

Community matters
Integration, by itself, has not been shown to produce dramatic changes in attitudes and behavior. But many studies show when people work together in a structured environment to solve shared problems through community service, their attitudes about diversity can change dramatically.

By including members of other groups in a task, children begin to think of themselves as part of a larger community in which everyone has skills and can contribute. Such experiences have been shown to improve attitudes across racial lines and between people old and young.

There also is preliminary evidence that unconscious attitudes, contrary to initial expectations, may be malleable. For example, imagining strong women leaders or seeing positive role models of African Americans has been shown to, at least temporarily, change unconscious biases.

'Feeling' unconscious bias
But there is another aspect of the very experience of taking a test of hidden bias that may be helpful. Many test takers can "feel" their hidden prejudices as they perform the tests.

They can feel themselves unable to respond as rapidly to (for example) old + good concepts than young + good concepts. The very act of taking the tests can force hidden biases into the conscious part of the mind.

We would like to believe that when a person has a conscious commitment to change, the very act of discovering one's hidden biases can propel one to act to correct for it. It may not be possible to avoid the automatic stereotype or prejudice, but it is certainly possible to consciously rectify it.

Committing to change
If people are aware of their hidden biases, they can monitor and attempt to ameliorate hidden attitudes before they are expressed through behavior. This compensation can include attention to language, body language and to the stigmatization felt by target groups.

Common sense and research evidence also suggest that a change in behavior can modify beliefs and attitudes. It would seem logical that a conscious decision to be egalitarian might lead one to widen one's circle of friends and knowledge of other groups. Such efforts may, over time, reduce the strength of unconscious biases.

It can be easy to reject the results of the tests as "not me" when you first encounter them. But that's the easy path. To ask where these biases come from, what they mean, and what we can do about them is the harder task.

Recognizing that the problem is in many others — as well as in ourselves — should motivate us all to try both to understand and to act.

Wednesday, November 10, 2010

Wednesday November 10, 2010 news search 2


Much thanks to those who help make yesterday a success. This was greatly appreciated.
In class today: This will be familiar to some from yesterday; however, today everyone should head to this site: www.cnn.com/studentnews/ Watch the news video and answer the following questions below. These are for those students who are absent. There is class handout of these, which is due at the end of class.


Ash Affects Trip
1. What were some of the issues that President Obama addressed during his trip to Indonesia? Why do you think that President Obama chose to travel to Indonesia?



2. What personal history does President Obama have with Indonesia? In your opinion, might this history have an impact on the relationship between Indonesia and the United States? If so, how? If not, why not?


Transition Planning

3. What actions are Republicans and Democrats in the U.S. House of Representatives taking in the wake of last week's midterm elections?



4. Do you think that these two parties will be more likely or less likely to work together during the next congressional session? State your rationale.



Breaking the Mold

5 What is the Cash for Work program? What kinds of work are the Afghan women seen doing in the video? Why do you think that the sight of Afghan women working is described as "shocking" in the report?



6. According to the segment: How much money can the women who participate in the Cash for Work program earn? How does that compare to salaries for men in Afghanistan?



7. What do the women featured in the video say about their jobs? What are some of the reasons they give for working?



8.In your opinion, what could be done to increase the acceptance of women as part of the Afghan work force? How do you think that this idea might be received by other Afghans? Explain.


Trick Football Play

9. What trick play did a middle school football team run recently? What was your opinion of the play?

Tuesday, November 9, 2010

Tuesday November 9, 2010


Thank you to everyone who was able to participate in mix-it-up lunch. Enjoy your free class time today. Also Sage and Louis, enjoy your time tomorrow for having written the article and taken the pictures respectively.
Others: Please complete the following by the end of class today. There will be another news search tomorrow and Friday, so everyone might want to take a look at this anyway.
1. go to CNN student news: http://http//www.cnn.com/studentnews/
2. Watch the video and respond to the following questions. I would suggest you read the questions first and pause the video as needed. I have the questions written on a separate sheet of paper in class. If you are absent, just number and write out your responses.


Support for India

1. What did U.S. President Barack Obama propose regarding India's role in the United Nations? According to the report: Why did President Obama make this proposal? How did some other countries respond to the president's proposal, and why?

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2. According to the video, is India likely to get a permanent U.N. Security Council seat anytime soon? Why do you think this is the case?

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3. In your opinion, what criteria should be used to determine which countries get permanent Security Council seats? Can you think of other countries that meet your criteria? Explain.

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Unhealthy Living Conditions

4. What is cholera? What conditions are contributing to a cholera outbreak in Haiti?

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5. How is Haiti's garbage situation described in the segment? What does the resident seen in the report say about the garbage issue?

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6. What factors do you think might be contributing to Haiti's waste disposal issue? What, if anything, do you think could be done about Haiti's garbage issue? What do you think might happen if this issue not addressed? Explain.

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Helping Veterans Cope

7.What is post-traumatic stress disorder? How is Vietnam War veteran Mandy Rodriguez helping other war veterans cope with PTSD?

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8.How does Rodriguez describe his experiences in Vietnam? How did these experiences affect him? What does he say is the value in using dolphins for PTSD therapy?

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9.What other ways can you think of in which animals might be used for therapy? What do you think might be some benefits and drawbacks of animal therapy?

Thursday, November 4, 2010

Thursday, November 4, 2010



Body Language

Today in class, we will be working on recognizing body language and nonverbal cues. If you do not finish the exercise in class, please finish it at home tonight to turn in tomorrow. For each photograph, write down the body language you see the individual(s) displaying - what are their gestures and facial expressions? What might be the reasoning for such gestures? Who is in control? What message does this send to an audience? Let me know if you have any questions!















Tuesday, November 2, 2010

Wednesday November 3, 2010


Everyone should have chosen an umbrella theme for your satirical newsletters, and be writing their articles. These are approximately 150-200 words each. You have some flexibilty in terms of pictures and advertisements.
Have a group member check your grammar and spelling.
DUE MONDAY NOVEMBER 8
HAVE FUN!