Thursday, November 18

Today you will begin working on your commercial with your partner. If you were not here yesterday, come see me to find out more information. I have posted the assignment again below. Start by brainstorming a product you would like to advertise...you may make up your own product, but must explain exactly what it is and what it does in your final script you hand in. Remember, these commercials are to be one-minute long and memorized. Use at least two persuasive techniques, as well as the rhetorical devices of ethos, logos, and pathos. You should also include music and/or sound effects. I have posted a list of who will be performing on which day. If you are not on the list, please come see me! Also, if you will not be here next week, come talk to me. If you cannot be in class to perform your commercial, there will be a separate assignment for you. Let me know if you have any more questions!

What you will turn in:
-A word document with product, target audience, and your script and stage directions
-A paragraph explaining which persuasive techniques you used - why and how?
-A paragraph explaining which rhetorical devices (ethos, logos, pathos) this commercial appeals to. How?
-A paragraph briefly explaining what this commercial would look like if actually on television in terms of production techniques (lighting, framing, music, etc.). If you filmed your commercial, explain the production techniques you actually used.

This will be due on the day of your performance. Have fun!

Monday, November 22

5th period:

1. Diedre and Nautica

2. Savannah and Rachel

3. Jack and Chris

4. Fiona and Celia

5. Zach and Louis

7th period:

1. Ajani, Micah, and Leah

2. Brianna, Malka, and Meredith

3. Spencer and Justin

4. Linh, Thomiqua, and Molly

9th period:

1. Ashley and Marina

2. Katie and Michael

3. Hannah and Cady

4. Eliza and Sara
5. Atinuke

Tuesday, November 23

5th period:

1. Corinne and Elena

2. Elaine, Medina, and Amanda

3. Sebastian and Connor

4. Willie and Tyrese

5. Kristian

6. Angelee and Bonita

7th period:

1. Shaun, Roderick, Joe

2. Vincent

3. Precious and Mahogany

4. Danielle and Kristina
5. Adrianna and Brianna

9th period:

1. Shana and Amonee

2. Jasmine and Morghann

3. James and Boston

4. Dominique and Stephanie
5. Shaquille and Sage

Advertising Project:

In groups of two, you will design your own commercial to perform live in front of the class on Monday, November 22 and Tuesday, November 23. You may advertise a product of your choice, or create your own product. If you create your own product, you must explain what that product is, what it does, who uses it, etc. in your final script.

After you have decided on a product, consider who your target audience will be and keep this in mind as you begin to write your commercial. The commercials must be one minute long and memorized. They must include at least two of the persuasive techniques we analyzed on Monday and Tuesday. Refer to the blog for a list of these techniques. Your commercial must also include music and/or sound effects, using the knowledge you gained of media production techniques. On Monday and Tuesday of next week, you will perform these commercials for the class. Aside from your performance you must hand in a script of your commercial, including…

-The dialogue, including stage directions (i.e. boy walks in with Snickers in his hand)

-Your target audience

-The two persuasive techniques you chose to use and how they were used, as well as the rhetorical techniques used (ethos, logos, pathos)

-The music that is included and when it is cued

-The lighting, framing, color, etc. that would occur if this really appeared on television

-A description of your product if you have created your own

You will be graded on:

-Use of persuasive techniques

-Use of media effects (music and/or sound effects)

-A script that includes your target audience, the techniques you have chosen, and your dialogue

-Memorization of your commercial