Monday 24 January Public Relations Project

Journalism
Public Relations Project
Take your time to read the following, before asking questions. What is key today is to put together your group and give me the name of your organization. There should be no duplicates within a class. Post your group and selection on the blog.
What is Public Relations?
It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:

1. talking to the media on behalf of a client.
2. selling a product, service or idea.
3. reputation management.
4. engineering of perception
5. attracting credit to an organization for doing good.
6. limiting the downside when it does bad.

By definition, public relations is the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers.


There are different types of public relations, some companies call it investor relations and yet others will call it financial public relations, but what companies do not realize is the fact that public relations is an extremely essential and integral marketing tool.

Basically, the general idea of public relations is advertising, branding and marketing. Anything that involves the media is the responsibility of the public relations officer. He encourages magazines, newspapers, radio and TV to print or air good things about the services and the products. This promotion will reach their targeted customers therefore generating an increase on sales and patronage.

People act on their perception of the facts; those perceptions lead to certain behaviors; and something can be done about those perceptions and behaviors that leads to achieving an organization’s objectives.

That leads us directly to the core strength of public relations.

When public relations creates, changes or reinforces the general opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.


Public Relations, Marketing and Advertising ?

You will often find that many people confuse public relations with marketing and/or advertising or vice versa. The most apparent reason for this is that the clear-cut distinctions are disappearing as each strategy’s different awareness building efforts become more and more integrated. While all those components are important they are very different.
Please take a look at the image at the top to note the differences.

Project Mechanics- Presentations are Monday 7 February. Details to follow.
In groups of 2 to 4 of you will work together to produce a Public Relations package for a non-profit organization of local or national importance (ex. SADD). Your group is responsible for the following:

1. A 1:30 Public Service Announcement (PSA).
2. A press release publicizing a related event
3. Two of the following: posters, brochures, t-shirt or print ads or something else imaginative.
4. A detailed event budget, including advertising fees
5. List of contacts for the events

Today: I need the names of the people in your group and the organization for which you are putting together your project.

Please familiarize yourself with the content overview, key concepts and key terms.
Note the examples of a new or press release and the sample public relations campaign.

Below is a list of non-profits. It is by no means all-inclusive; so if you have something else in mind, let me know; otherwise, choose from the list.

Advocacy Groups for Human Rights and Civil Liberties
•American Civil Liberties Union
•Americans United for Separation of Church and State
•Amnesty International
•Anti-Defamation League
•Association on American Indian Affairs
•B'nai B'rith International
•Children's Defense Fund
•Coalition to Stop Gun Violence
•The Carter Center
•Center for Constitutional Rights
•Committee for Missing Children
•Doctors of the World
•Human Rights Watch
•NAACP
Animal Rights
Become an ASPCA Volunteer •African Wildlife Foundation
•American Humane Association
•American Association for the Prevention of Cruelty to Animals
•Animal Legal Defense Fund
•Animal Welfare Institute
•Associated Humane Societies
•Best Friends Animal Society
•Born Free United with Animal Protection Institute
•Defenders of Wildlife
•Doris Day Animal League
•D.E.L.T.A. Rescue
•Delta Society
•The Elephant Sanctuary in Tennessee
•Farm Sanctuary
•Humane Farming Association
•Marine Mammal Center
•National Audobon Society
Land Conservation and the Environment
•American Farmland Trust
•American Forests
•American Rivers
•Center for Biological Diversity
•Chesapeake Bay Foundation
•Cousteau Society
•Dian Fossey Gorilla Fund International
•Earth Island Institute
•Earth Justice
•Environmental Defense Fund
•Farm Aid
•Greenpeace
•Keep America Beautiful
•National Parks Foundation
•Ocean Conservancy
•Wildlife Conservation Society
General Emergency Relief
•American Jewish World Services
•American Red Cross
•See Also: Red Cross USA, Facts About American Red Cross, and Red Cross History
•Fire Fighters' Charity
Refugees
•American Near East Refugee Aid
•American Refugee Committee
Medical Assistance
•Americares
•Catholic Medical Missions Board
•Direct Relief International
•Doctors without Borders
•International Medical Corps
•Medical Teams International
•Operation Smile
Education, Research and Cultural Preservation Groups
•Africa America Institute
•AFS USA
•American Enterprise Institute for Public Policy Research
•American Indian College Fund
•Asia Society
•Education Fund to Stop Gun Violence
•Hispanic Scholarship Fund
•Scholarship America
Health: Research, and Education
•American Stroke Association
•Arthritis Research Institute
•Avon Foundation
•City of Hope/Beckman Research Institute
•Epilepsy Foundation and Research
•AIDS Research Alliance
•ALS Association
•American Diabetes Association
•Autism Speaks
•Deafness Research Foundation
•Juvenile Diabetes Research Foundation
•Lupus Research Institute
•National Alliance for Research on Schizophrenia and Depression
•First Candle
Support for Chronic Illnesses and Diseases
•Alzheimer's Association
•Kidney Fund
•American Leprosy Mission
•American Liver Foundation
•American Lung Association
•American Parkinson's Disease Association
•Arthritis Foundation
•Bailey House
•Cystic Fibrosis Foundation
•Easter Seals
•Huntington's Disease Society of America
•Multiple Sclerosis Foundation
•National Association for the Terminally Ill
Cancer Support and Research
•American Cancer Society
•Cancer Care
•Cancer Center for Protection and Prevention
•Cancer Federation
•Cancer Fund of America
•Cancer Recovery Foundation
•Cancer Research Institute
•St Jude's Children's Research Hospital
•American Breast Cancer Foundation
•Childhood Leukemia Foundation
•National Children's Cancer Society
•Children's Cancer Research Institute
•Jimmy Fund
•Lance Armstrong Foundation
Support for Physical and Cognitive Disabilities
•American Action Fund for Blind Children and Adults
•American Association of the Deaf-Blind
•American Foundation for Disabled Children
•Christopher and Dana Reeve Foundation
•Guide Dogs of America
•Heritage for the Blind
List of Nonprofit Organizations That Deal with Poverty
•Catholic Charities
•Catholic Relief Services
•Christian Appalachia Project
•Christian Relief Services
•Coalition for the Homeless
•Lutheran World Relief
Feeding the Hungry
•Action Against Hunger
•Africare
•Bread for the World
•Care
•City Harvest
•Feed My People
•Food Bank for New York City
Promoting Self Sufficiency
Top Charities •Accion International
•National Relief Charities
•Bowery Residents' Committee
•Brother's Brother Foundation
•Center for Community Change
•FINCA International
•Food for the Hungry
•Habitat for Humanity
•Heifer Project International
Impoverished Children
•World Villages for Children
•Children International
•Christian Children's Fund
•Compassion International
•Covenant House
Sanctity of Life
•American Life League
Senior Citizens
•AARP Foundation
•American Health Assistance Foundation
•Seniors' Coalition
Supporting Military and Veterans
•Adopt a Platoon
•Air Force Aid Society
•Armed Forces Aid Campaign
•Armed Services YMCA
•Army Emergency Relief
•Blinded Veterans Assocation
•Paralyzed Veterans of America
Supporting Fire Fighters and Police
•American Association of State Troopers
•American Federation of Police and Concerned Citizens
•Association for Firefighters and Paramedics
•Law Enforcement Legal Defense Fund
Watchdog Groups
•Accuracy in Media
•Citizens Against Government Waste
•Common Cause
•Judicial Watch
•Media Research
Children and Youth
Donate Toys to Needy •Big Brothers Big Sisters of America
•Boy Scouts of America
•Boys and Girls Club of America
•Campfire USA
•Cedars Homes for Children
•Child Find of America
•Child Welfare League of America
•Girl Scouts
•Junior Achievement
•National 4-H Council
•SADD
Women
•Catalyst
•Family Care International
•Global Fund for Women
•International Planned Parenthood
•League of Women Voters
•National Organization for Women